February 28, 2014:
Popular legend goes that nothing is impossible for The Thalaiva. Making this legend come true is a first of its kind initiative by Karbonn Mobiles- India’s leading smart phone manufacturer, which brings alive the legendary actor himself on your mobile phone & smart devices. At the launch event today, Karbonn introduced the ‘Karbonn Kochadaiiyaan Signature Phone Series’ in association with India’s first 3D motion capture computer-animated Tamil period film ‘Kochadaiiyaan The Legend’. Present at the occasion were Ms. Soundarya R. Ashwin, Director, ‘Kochadaiiyaan The Legend’ & Mr. Sudhir Hasija, Chairman, Karbonn Mobiles.
Making a dream come true for millions of Sir Rajnikanth fans across the globe, the ‘Karbonn Kochadaiiyaan Signature Phone Series’ includes the android based Karbonn A36, the Karbonn A6+ and the flagship Titanium S5i along with 2 feature phones – the Legend 2.4 and the Legend 2.8. The ‘Karbonn Kochadaiiyaan Signature Phone Series’ will bring the Thalaiva closer to his fans by offering exclusive Kochadaiiyaan movie content including Songs, Dialogues, Videos, Images, Screen-Savers and an Augmented Reality App.
The ‘Karbonn Kochadaiiyaan Signature Phone Series’ includes the android based Karbonn A36, the Karbonn A6+ and the flagship Titanium S5i along with 2 feature phones – the Legend 2.4 and the Legend 2.8.
All handsets in the series have an exclusive signature of ‘Kochadaiiyaan’, sighed by the Thalaiva himself, on the back cover.
Karbonn has also initiated a ‘Meet the Legend Slogan Contest’ across multiple media. Winners of the contest will be chosen by Ms Soundarya Rajnikanth Ashwin and will get a chance to meet The Legend Sir Rajinikanth.
Enjoy select Kochadaiiyaan content including Songs, Dialogues, Videos, Images and Screen-Savers of the legendary movie, exclusively available on the Kochadaiiyaan Signature Phone Series
The Karbonn Kochadiyaan Augmented Reality (AR) App allows fans to discover Kochadaiiyaan in the world around them. The app uses special themed AR images and scans them to experience exclusive 4D Kochadaiiyaan interactive animations, You can also take photos of Kochadaiiyaan in action; take photos of yourself or friends with Kochadaiiyaan, find the right moment to capture Kochadaiiyaan in mid-flight, in a winning pose, taking on villains from different angles or jumping right into your hand!
The Legend 2.4 and the Legend 2.8 handsets also feature a dynamic Kochadaiiyaan boot screen with a greeting by Sir Rajnikanth’s character from the movie. Karbonn is also releasing a 4GB SD card available for purchase separately. This SD card includes exclusive Kochadaiiyaan content and other popular movies, videos and dialogues of the Super Star.
Sudhir Hasija, Chairman, Karbonn Mobiles stated, “The launch of the Karbonn Kochadaiiyaan Series is an exciting revolution from Karbonn Smart. With this series we seek to satiate the consumer needs with the best-in-class technological innovations. We understand the emergent needs of consumers of smart phone devices which look brilliant and work effortlessly. Thus in this regard, our product innovation is geared towards creating an eco-system of mobile devices, which bring the best of smart phone experience to them. This association is a first of its kind initiative synergizing the legend of Rajnikanth with the mass appeal of Karbonn to offer a masterpiece collector’s series for all Thalaiva fans.”
Soundarya R. Ashwin, Director, ‘Kochadaiiyaan The Legend’ says, “Rajini Sir is reputed to pioneer things with style and this association with his biggest movie is nothing short of being magical. The partnership with Karbonn is a landmark step towards bringing Kochadaiiyaan nearer to his fans. Kochadaiiyaan was produced to redefine the cinema viewing experience in India and in the same way this collaboration with Karbonn will open up an entirely new vista of cinema-technology association in the country.”
Kochadaiiyaan is a landmark movie which stars Rajnikanth enacting & voicing the lead roles along with performances by Deepika Padukone, Jackie Shroff, R. Sarathkumar, Aadhi, Shobana, Rukmini Vijayakumar and Nassar in significant roles. The movie is a live action film which dramatizes the duel between good and evil.
To celebrate the association with Kochadaiiyaan, Karbonn will release a limited stock of ‘Kochadaiiyaan Signature Phone Series’ devices with a free 4GB memory card (on select models) loaded with exclusive Kochadaiiyaan content. Price of the ‘Kochadaiiyaan Signature Phone Series’ will be in the range of Rs. 1990 – Rs. 8000. So get ready to bring Thalaiva home with the exclusive ‘Kochadaiiyaan Signature Phone Series’, available at all leading mobile outlets.
Karbonn has emerged as the 4th largest mobile phone brand in India (Source: IDC Report for Q4 2013) with an annual sales turnover of Rs. 2300 Crores in FY 2012-13. Karbonn has widespread distribution presence in India with over 60,000 retail partners and 600+ service centers across the country. Karbonn’s international footprint spans presence across the geographies of Africa, South & South East Asia and Middle East.
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