Philips brings the world’s first Laser-Guided Beard Trimmer to India

Philips brings the world’s first Laser-Guided Beard Trimmer to India
~Revolutionizes male grooming with a gadget that provides ultimate precision and control~

New Delhi, April 15, 2014 –Philips India, India’s leading lifestyle brand, has revolutionized male grooming in the country with the launch of world’s first laser guided trimmer – Philips BeardTrimmer 9000 series. Designed for ultimate precision, this all new male grooming smart gadget is an iconic innovation from Philips Personal Care to give men ultimate control over their facial look.

Want to see how it works – Click on the picture

Philips has been leading the style revolution in India and has introduced marquee products based on deep consumer insight. The new Philips BeardTrimmer 9000 series is one such innovative gadget that has been designed specifically to fulfill the needs of the urban male. The patented laser guided technology is being brought to India for the first time and gives the user superb control on facial contours and allows him to create a precise and symmetrical facial style. This state-of-the-art male grooming gadget gives men the freedom to try on different facial styles and express themselves every day.

Commenting on the launch, Ms. Anurita Chopra, Director Marketing, Personal Care, Philips India, said, “Philips Personal Care, specifically the male grooming portfolio, has been the fastest growing category for Philips in India. Our focus is to serve the conscious urban man, who is spending a lot of time and money on his appearance and lifestyle and wants more from his grooming gadgets.”

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Philips believes that the next generation of facial grooming is here and tools like trimmers and shavers are not just appliances but smart gadgets. With its technology to project a thin beam onto the face, exactly where the hair will be cut, the laser guided trimmer not only allows the user to create precise straight lines, but is also the coolest styling gadget available to men today.

Priced at Rs. 7495, the Philips BeardTrimmer 9000 series is available on Flipkart.com exclusively for a month.

About PhilipsBeard Trimmer 9000 Series

Use the unique laser guide for precise, symmetric results
The unique laser guidance system projects a sharp line of light to pre-align your style before you trim. It will point out where the hairs will be cut so you get it right every time.

The zoom wheel ‘locks in’ your chosen length setting
Maintain your Beard – Philips Beard Trimmer 9000 5To select your preferred trim length, just turn the zoom wheel on the handle until the length you want is displayed. Your chosen length is now ‘locked in’ for a precise and even trim.

Dual-sided reversible trimmer for ultimate versatility
The dual-sided reversible trimmer gives you the versatility to create your unique look. On one side, the 1 17/64″ (32mm) high-performance trimmer cuts very close while protecting your skin. On the other side, the 5/8″ (15mm) precision trimmer creates a detailed look, even in those hard-to-reach areas like under the nose and around the mouth.

Skin-friendly, high-performance blades for the perfect trim
The steel blades lightly brush against each other, so they sharpen themselves as you trim! The blades stay extra-sharp to always cut hairs neatly and effectively, but have rounded blade tips and combs to prevent skin irritation.

Water-resistant for easy cleaning
To clean, simply rinse the water-resistant trimmer under the tap.

Detail comb for precision, and beard comb for control
The detail comb gives you more precision as you trim. Use it instead of the beard comb to get into tight spots, or to round off the edges of your beard.

The LED display clearly shows your chosen length setting
The LED display shows your chosen length setting in millimeters, so you’re always in control of your style.

60 minutes cordless use after a 1-hour charge, or plug it in
You get 60 minutes of cordless use after a 1-hour charge. If you run out of battery power while trimming, just plug it in and keep trimming

Set length to 1/64” (0.4mm) for perfect stubble every day
If you want that perfect stubble look, just use the trimmer’s short 1/64” (0.4mm) setting. For a perfectly groomed longer beard, simply adjust the setting to the exact length you need.

2-year guarantee, worldwide voltage, no oil needed
All of our grooming products are built to last. They come with a 2-year worldwide guarantee and worldwide voltage campatibility, and they never need to be oiled.

LED display shows the battery level
The LED display indicates the battery level, so you’re never caught short.

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