The globally renowned brand is best known for its tattoo work and his eponymous apparel Ed Hardy under Arvind Lifestyle Brands Ltd.has the first flagship store of Ed-Hardy in Forum Mall, Bangalore.To join the party and celebrate the occasion. The RCB team were also present to grace the occasion with the likes of Yuvraj Singh, Chris Gayle, Ablie Morkel , Mitchell starc etc.
The fashionable wear is created based on the inspirations from the Don Ed Hardy’s graphic tattoo designs which is a legendary tattoo designer. brand Ed Hardy has established itself as “The Cult Creator” worldwide for bringing graphic sub-culture onto mainstream fashion runways.
Ed Hardy’s distinctive tattoo art expressions have won the hearts of zillions of people across the globe.The brand offering a consortium of unconventional, bold fashion has now moved to the emerging fashion industry,Bangalore with its first store in Forum Mall in Koramangala, Bangalore.
A Perfect way to kick-start the store is by inviting the Royal challengers Bangalore team to visit the store and they hosted top dashing players of Royal Challengers Bangalore for store tour and Ed Hardy are one of the sponsors of Royal Challengers Bangalore.
Mr. Alok Dubey, CEO, Arvind Lifestyle Brands Ltd Expressing his views on this tie-up with RCB “Ed Hardy has been a star win to our portfolio, definitely a matter of great pride. The brand has an alternative yet high fashion appeal amongst its target audience in India and abroad. On the RCB partnership, we saw a seamless fit between the dramatic art driving the brand and the dramatic, spectacular nature of cricket today.
“Given our first new store is in Bangalore, the RCB partnership is just what the brand needs to nail its first innings on home-ground. We are thrilled to be hosting the team at our very first store in Forum Mall and hope the players feel as inspired by the art as we do.”
The crowd at the mall went berserk and waiting in long queues to get a glimpse of their favorite cricketer.