Bengaluru International Airport fondly called as the Kempegowda International Airport has become the hub of International travel in South India and slowly catching up to be in the top 5 in India. It’s wonderful to see that millions of foreigners also pass through this airport along with Indians and NRIs who travel abroad. Nuance Duty free store in Bengaluru International Airport showcases a touch of tradition along with best of duty free shopping for one of the busiest airports in South India!
The design you see in the above picture of the light is inspired by “Jhumka” (Ear Ring) worn by most Indian Traditional women, specially South Indians. It has got elegance and grace written all over it. I like the fact also that Top 10 items are placed at the starting of the store itself. It gives passengers who are in a hurry a quick chance to pick up the most in-demand merchandise.
The ceilings are nicely decorated with Rangolis (Kolams) which are mainly seen outside many traditional South Indian houses. This is a welcome change to many boring Duty free shops across the world which just focus on the product.
One of the highlights of the Nuance Duty Free store in Bengaluru International Airport is the tasting bar by Chivas. It is an amazing way to taste before you buy. Chivas has some wonderful contests too by which passengers can win pure gold!
Whisky Boutique at Nuance Duty free store is one of the best in the world and the prices are lesser than Dubai Duty free or Singapore Duty free stores. One very interesting aspect we got to know is that getting a trolley bag free with a couple of Single malts is more favored by passengers than getting a discount. Nice perspective into the psyche of the travellers!
We interacted with Anirban Dutta Chowdhury, Country Head, Nuance India who told us that apart from Alcohol, the next big thing is Chocolates specially newer ones like Neuhas apart from the usual suspects like Lindt, Snickers, Mars, etc.
The 900 SQM shopping experience also has a Sound & Vision store which is equipped with the latest gadgets technology can offer. Keeping in mind that gadgets can be obsolete in days, they always refresh their stock and keep their prices competitive.
One of the highlights of the Electronics department is the Harman/Kardon speakers which mesmerize the passengers and they love to interact with them. It was also interesting to know that Nuance is a leading travel retailer with more than 60 locations in 18 countries across the globe. Nuance is a wholly-owned subsidiary of international travel retailer Dufry AG (DUFN) of Basel, Switzerland. In addition to an extensive portfolio of duty- and tax-free stores, brand boutiques and concept stores, Nuance also provides in-flight services and operates a wholesale and distribution business, supporting the travel retail sector.
One of the unique and best aspects of the Nuance store is that all their bags are made by underprivileged women from an NGO called “Ubuntu At Work“. So while you indulge in shopping, you can get rid of guilt by assuring yourself that you are providing livelihood to many underprivileged families in India!