Vijaya Bank leaps into social media as the need of the Hour

Vijaya Bank is one of  the medium-sized Public Sector Bank with presence across India. It is one of the nationalised banks in India, providing banking services in India for 80+ long years and is one of the very few banks which makes the usage of new technology in providing both security & services. The bank has recently entered into social media with its new social media marketing initiative program.

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Vijaya Bank, was established by Shri. Attavar Balakrishna Shetty at Bunts Hostel in Mangalore on 23 October 1931.Since it was established on Vijayadashami Day, it was named ‘Vijaya Bank.The bank became a scheduled bank in 1958. Vijaya Bank steadily grew into a large All India bank, with nine smaller banks merging with it during 1963-68. The bank was nationalised on 15 April 1980.

Vijaya Bank wanted to foray their entry into Social Media and did the launch event in style.MD & CEO Kishore Sansi inaugurated the event and launched the social media channels of Vijaya bank.He said, ” The social media foray also opens up an avenue for us to touch base with youngsters at an early age, including banking habits, expose them to the financial world & also to egg them on to a less-cash society.June 29th is going to be a historical moment & the new initiative will help us to be close with nation-wide customers.”Sri Kishore Sansi did the First Inaugural tweet & a Facebook video from the Official Vijaya Bank page.this is just a beginning of our new era & with the feedback from the customers, we will make sure the services we are offering will surely benefit them.”

Along with the MD & CEO Sri Kishore Sansi, other delegates from the top management of the bank were present at the event & shared their views and the impact social media will have for Vijaya Bank as a channel of customer delight and engagement.

The official pages of Vijaya Bank on FacebookTwitterLinkedInInstagram, and YouTube. Social Media is the channel through which the bank wants to connect & Interact with the customers and enhance the experience.

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