UC Browser is one of the leading mobile browsers in the world and they have invited me for the launch of New UC Browser and its strategic partnership with Colors TV. Driven by big-data technology, the New UC Browser includes news feeds from UC News making it an integral part of UC Browser now, with more customization options for the users.UC Browser has been updated keeping in mind the user preferences for trending and relevant information at the fingertip.
The partnership with Colors TV for some of its shows is a reinforcement of the strategy of Alibaba Mobile Business Group, to digitize entertainment content on mobile while transforming itself from tool to content and further offer more comprehensive content options to users who access the internet on the go.
UCWeb has evolved from a mobile browser to a mobile media asset, offering mobile search and news feeds to over 420 Million Monthly Active users (MAUs) globally. Today UC Browser is the No. 1 independent browser in India and Indonesia, and is one of the world’s top 3 mobile browsers, according to StatCounter.
Jack Huang, President, Overseas Business, Alibaba Mobile Business Group who was at the event said, “Our new milestone of reaching 420 million MAUs has placed us on par with Twitter and Instagram. Our vision in the coming years after success in India is to serve half the population of the planet. Our strategy is to focus on “Glocalization” – which is going global by offering localized solutions in each market. We believe this strategy will lead us to a new digital era, which is GUF – Google, UCWeb, and Facebook.”
The New UC Browser embraces adaptability by offering direct news feeds from UC News, an app exclusively launched for India market in June 2016. Once a user selects his favourite topics, the algorithm adapts and offers more information on the topic of his choice. The information is shareable, can be customised and is available in 2 languages – English and Hindi, which will later, also be available in other regional languages, starting with Tamil.
The New UC Browser has a simple and clean UI and the homepage is a lot more concise with one swipe allowing the option to switch from Browser to News. The personalised channel settings allow the users to choose their favourite news channels and make their own reading sequence, as per their individual preference. The user-friendly browser also has a night mode feature that offers a convenient browsing experience during night.
UC Browser is India’s favourite mobile browser, with over 80 Million (MAUs) and a market share of close to 50% (Source StatCounter). The browser has brought faster internet access to millions of people residing in low bandwidth areas across the country. While the old browser just brought people on the internet, the New UC Browser recognizes that now is the right time to offer the right content to the right user.
According to content consumption trends on UC Browser’s base of 80 Million MAUs in India, 8 out of the top 10 English keywords search are related to entertainment. The same number falls to 3 for Hindi keywords. In News related content, 7 out of the top 10 Hindi news consumed is related to entertainment. Amongst Indian states, Maharashtra is, by far, the biggest consumption market in entertainment with over 42% of the daily content consumption. Mumbai justifies the tag of the Entertainment Capital of India as it ranks ahead of other metros, followed by Delhi and Kolkata.
As pioneers in the mobile Internet revolution in India, UCWeb aims to be at the centre of this emerging trend and has collaborated with Colors TV – India’s leading Entertainment TV Channel. The vision is to offer Digitized Entertainment and utilise strengths of volume and power of the browser in content aggregation and to provide quality content to as many users as possible.
The strategic partnership is being built around 4 marquee shows of Colors; Jhalak Dikhhla Jaa, 24, Big Boss and Comedy Nights Live. As part of the collaboration, UCWeb will create multiple engagement platforms around these shows for the users of UC Browser, 9Apps, and UC News.
After being on-boarded as the “Trending Partner” for Jhalak Dikhhla Jaa, fans will have access to an exclusive fan zone on the homepage of UC Browser offering behind the scenes content. The host of the show, Manish Paul will offer his whacky take on the show in the form of an exclusive blog. While the viewers of 24 can have the entire experience replicated for them on a game which will be first launched on 9Apps (UCWeb’s marketplace for mobile apps). The prime attraction is, however, Big Boss season 10, where the users of UC Browser will have exclusive access to the footage behind the scenes; they can effectively choose the participants of the show, and much more.
Speaking about the collaboration, Raj Nayak, CEO of Colors TV said, “Alliances are not just for visibility. Sometimes it is about ensuring the best user experience for consumers and enhanced viewer experience. At COLORS, we have always believed in conducting business that meets our consumer’s needs. Today, our viewers are mostly mobile owing to which we can draw synergies with a popular mobile browser like UC Browser, thereby making our content appealing to audiences regardless of the type of screen they’re using. With content on-the-go becoming a lucrative option for today’s viewers, associating with a brand like UC Browser, for shows including Jhalak Dikhhla Jaa, Bigg Boss 10, Comedy Nights Live and 24: Season 2, allows us to explore different promotional strategies that make it a beneficial proposition for us.”