Been an avid Traveller, fulfilI came across #LiveYourDreams campaign by Panasonic SmartPhones which recently was launched on 23rd December 2016.This #LiveYourDreams campaign talks about the importance of realizing one’s dreams and also gives an opportunity to fulfill the dream of traveling the world. #LiveYourDreams is a contest which gives a chance to 6 winners to go for an all expense paid trip to their dream destination.
The campaign film “Kaagaz Ke Parindey” has lyrics and visuals which can touch the heart of every millennial who dreams of traveling the world but isn’t able to because of the foundations of the corporate work life. The campaign urges people to get off their desks and motivates them to work hard to accomplish their dreams and live. The song along with the video justifies the motive of inspiring people. The song “Kaagaz Ke Parindey” sung by Siddharth Mahadevan brings to light the hardships each one faces in choosing between a dream and work. It inspires to spread wings and live your dreams.
Pankaj Rana, Business Head – Mobility Division, Panasonic India, said “While we work hard in our lives, we miss out on small bits of happiness. With the lines ‘Laakhon Hain Tamannayein Par Kami Hai Jumbish Ki’ the song very well describes our countless dreams and the lack of zeal to fulfill them.’’
The #LiveYourDreams contest invites participants with the winning incentive of a 3 night 4 days all expenses paid trip with a budget limit of INR 1 lakh. The winner also gets a Panasonic smartphone along with the trip to capture their experience. The contest is set up on the website www.liveyourdreams.club wherein participants can log in with their facebook ID and strive to be in the top position of the leaderboard by earning points through activities on social media. The social media activities include sharing, inviting friends, tweeting, and voting which get active every 6 hours.
The contest takes place in 2 phases, wherein 25 participants will be shortlisted for the second phase. To participate in #LiveYourDreams Contest, register on www.liveyourdreams.club
The campaign is being executed by Sociowash, a young marketing agency based in New Delhi. Sociowash provides innovative marketing solutions and boasts of clients like Educomp, Jabong and CyberMedia.